About Rietveld inc.

Rietveld inc. helps organisations shape and implement lasting change: to embed a new strategy or ambition, to increase employee engagement or to build support for strategic themes such as innovation, sustainability, vitality, safety or digitalisation.

What we do

With attention to culture and the strategic ambitions clearly in view, we get an organisation moving in manageable, data-driven sprints.

We do this through a combination of culture research, strategic advice, team and leadership coaching, and facilitating sessions in which we shape the change process together with employees.

What we stand for

Achieving change in a dynamic environment calls for a tailored approach.

We work according to our formula for lasting organisational change, which always centres on the balance between the substance of the interventions (a clear strategy and leadership alignment) and engagement (support and employee involvement).

Why Rietveld inc.

Do not mistake us for a standard consultancy. Rietveld inc. associates are decisive and get things done.

We do not write reports for the shelf. A strategy or plan should be clear and easy to grasp. That is why our change programmes are always flexible, results-driven and practical.

Kees Jan Rietveld

Partner – Management, business development

Kees Jan supports organisations where strategy, branding, positioning and organisational development meet. Drawing on his experience in business and as an entrepreneur, he thinks in results-driven solutions that inspire teams.

Diantha Spekman

Partner – Strategy and organisational culture

As a communication strategist specialising in corporate anthropology, Diantha has extensive experience in getting organisations moving, translating strategy into a creative concept built around a change story, and leading and facilitating sessions within engagement programmes.

Astrid van den Oetelaar

Associate – Leadership, culture & organisation

Astrid is a business economist specialising in organisational behaviour and marketing, with a focus on both people and results.

She enjoys working with clients to unlock the untapped potential of people and organisations, by getting to the core together and making that the source of new ambition, energy and momentum.

Malou Cornet

Associate

Malou is a business administration graduate with a passion for sales and customers. She enjoys working with companies to sharpen their commercial propositions and strategy, and supporting them in rolling these out successfully. Results-driven, pragmatic and full of energy.

Willem Ledeboer

Associate

Willem helps organisations transition to a more sustainable business model and makes sure strategy is activated and implemented. He coaches C-suite leaders and brings first-hand experience as a supervisory board member at several companies. Willem facilitates leadership teams in their search for impact and relevance.

Loes de Boer

Data partner

Loes has a background in actuarial science and econometrics and is co-founder of Qultify, which specialises in organisational network analysis and other quantitative methods and techniques. Qultify uses data to turn these methods into practical insights for any organisational change. Whether it concerns culture change, diversity and inclusion, knowledge management or hybrid working: data makes change measurable.

Advisory board

Julian Oggel

CEO Smits Holding

Pieter Slavenburg

Client executive at AppLogic Networks

Bas Maassen

Independent adviser

Peter van Grinsven

Partner at Heidrick & Struggles

Caro Nieuwenhuis

Independent adviser & confidential counsellor